100 Things Every Designer Needs to Know About People

Designing without understanding human behavior is like exploring a new city without a map. This book combines research and practical examples to deliver a guide every designer needs. Learn to design more intuitive and engaging work that matches the way people think, work, and play. Discover what grabs and holds attention on a page or screen, what makes memories stick, and much more. These are just a few of the questions this deep-dive exploration of human behavior answers.