All Marketers are Liars

Discover how all marketers tell stories to sell their products or services in this thought-provoking book by Seth Godin. Through his essential questions, "What's your story?", "Will the people who need to hear this story believe it?" and "Is it true?", Godin reveals how great marketers tell a story that fits our worldview, one that we embrace and share. Learn from the successes of products like the Dyson vacuum cleaner, Fiji water, or the iPod, while being warned of the dangers of "fib to fraud." Embrace the power of storytelling and understand the world in a new way.