Art Direction for the Web

Learn how to art-direct compelling and effective experiences across devices and platforms with this eBook. Based on the author's twenty years of experience and interviews with expert art directors and designers, discover why art direction matters and how to apply techniques that will make your web designs more effective at communicating, persuading, and selling. Explore the work of some of the most influential art directors and learn how to apply their thinking to web design, including principles of design, directing grids, type, pictures, and more. Whether you're an experienced designer or just starting out, Art Direction for the Web will help take your web designs to the next level.