Beijing Jeep
A Case Study Of Western Business In China
Jim Mann
Explore the history of Western businesses trying to sell their products in China during the late 1970s with "Beijing Jeep." This cautionary tale showcases the stormy romance between American business and Chinese communism through the experiences of American Motors and its operation in China. Follow the misjudged business climate, the Chinese's ability to outcapitalized the capitalists, and the larger-than-life joint venture that was Beijing Jeep. This updated version of the book, picked as one of Fortune Magazine's "75 Smartest Books We Know," is a must-read for those interested in China's economic history.
Publish Date
1997-03-28T00:00:00.000Z
1997-03-28T00:00:00.000Z
Goodreads Rating
3.77
ISBN
081333327X
Recommendations
1
Recommendations
2022-07-29T11:51:12.000Z
Jeep was one of the very first US companies to enter China, a fascinating story documented in James Mann’s book “Beijing Jeep”. – source