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Blue Ocean Strategy, Expanded Edition

How to Create Uncontested Market Space and Make the Competition Irrelevant

by W. Chan Kim

A global phenomenon now published in a record 43 languages. Over 3.5 million copies sold. A bestseller across five continents.Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sustained, profitable growth. They have fought for competitive advantage, battled over market share, and struggled for dif...
Publish Date
2015
January 19
Goodreads rating
4.27
ISBN
0884791291577
Tags
businessnonfictionmanagement
Recommendations
3
Recommendations
May 30, 2018
Four good books that I would highly recommend reading     source
One of the most-gifted or recommeded books.     source