The Brand Flip
Why customers now run companies and how to profit from it (Voices That Matter)
Marty Neumeier
Discover how to transform your brand from a company-driven past to a consumer-driven future with this best-selling guide. Learn how to offer meaning instead of just products, create value instead of just protecting it, and develop brand communities instead of just market segments. You'll find practical advice from brand expert Marty Neumeier, including a simple tool for organizing the primary components of your brand. Join the brands that people want to join, and lead your tribe to success.
Publish Date
2015-07-30T00:00:00.000Z
2015-07-30T00:00:00.000Z
Goodreads Rating
4.3
ISBN
9780134172811
Categories
Recommendations
2
Recommendations
A very well done book on branding and new brand values. It will be the death of many incumbents. – source
2020-02-29T14:15:41.000Z
I believe that a strong brand is your best, most sustainable long-term asset.
Recently I read 14 books on on branding, and found the best ones.
These are Brand Gap, Zag, and Brand Flip by @MARTYneumeier. Read them in order.
Short reads. You could finish them in a weekend. – source