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Breakthrough Advertising book cover

Breakthrough Advertising

Eugene M. Schwartz

Learn how to channel the forces in the marketplace with this must-read book for business owners and marketing experts. Delve into the universal problem of all copywriting: How to write a headline and an ad that will open up a whole new market. Perfect for those looking to increase sales in their business.
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Publish Date
2004-01-01T00:00:00.000Z
2004-01-01T00:00:00.000Z
first published in 1966
Goodreads Rating
4.53
based on 930 ratings
ISBN
9780887232985
Categories
BusinessNonfictionWriting
Recommendations
2
Recommendations
Ramit Sethi
One of the most sophisticated books on marketing every written.     – source
Neville Medhora
Goes through different stages of large-scale advertising and the thought processes behind them.     – source
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