Business Model Generation

Learn powerful innovation techniques and change the way you think about business models with this practical and inspiring handbook. Co-created by 470 practitioners from 45 countries, this book is designed for executives, entrepreneurs, consultants, and leaders ready to abandon outmoded thinking and embrace new, innovative models of value creation. Discover how to systematically understand, design, and implement a new business model or renovate an old one. With a visual, lie-flat design, this book is perfect for immediate hands-on use.