Buyology

Uncover the secrets of why we buy in this groundbreaking book. Neuromarketing expert Martin Lindstrom shares the findings of his three-year, seven-million-dollar study that delves into the subconscious minds of 2,000 volunteers from around the world. His shocking results reveal that gruesome health warnings on cigarette packages actually make smokers want to light up, subliminal advertising still surrounds us, and "cool" brands like iPods trigger our mating instincts. Filled with entertaining stories about well-known brands, this book is a fascinating and captivating journey into the mind of today's consumer.