Contagious
Why Things Catch On
Jonah Berger
Uncover the science behind social transmission and why certain products and ideas become popular. Marketing professor Jonah Berger shares his insights from a decade of research, revealing the six basic principles that drive contagiousness in everything from consumer products to workplace rumors. With specific techniques for designing messages and content that people will share, Contagious is a must-read for anyone looking to make their product or idea catch on.
Publish Date
2013-03-05T00:00:00.000Z
2013-03-05T00:00:00.000Z
Goodreads Rating
3.98
ISBN
9781451686586
Recommendations
1
Recommendations
2019-09-15T18:43:31.000Z
@j1berger @simonsinek @tferriss @ThisIsSethsBlog @garyvee @GuyKawasaki Contagious is a fantastic book! – source