Crowdsourcing

Discover how the power of the many can accomplish feats once only possible for a specialized few in this thought-provoking book. The author explores the fascinating phenomenon of crowdsourcing, revealing that the crowd is more than wise – it's talented, creative, and productive. Crowdsourcing has triggered a shift in the way work is organized, talent is employed, research is conducted, and products are made and marketed. With extensive reporting from the front lines of this workplace revolution, the book delves into both the positive and negative consequences of crowdsourcing, covering economic, cultural, business, and political implications.