Learn from the strategies of 18 successful companies, analyzed through a six-year study at Stanford University's Graduate School of Business. Discover the secrets that set these exceptional and long-lasting companies apart from their competitors, and how to apply these practical concepts to your own business ventures. Built to Last is a master blueprint for building organizations that will thrive for years to come.

Successful Habits of Visionary Companies (Good to Great)

Built to Last

Create a powerful brand without breaking the bank. The Ad-Free Brand shows how to use low-cost digital tools and strategic practices to build a brand with passionate followers. Written by Chris Grams, who helped build Red Hat’s billion-dollar global brand, this book integrates traditional brand positioning concepts with modern digital strategies. Discover new and collaborative ways to uncover, communicate, and evolve your brand position while embedding it in organizational culture. This step-by-step guide will help you build a winning brand on a tight budget.

Secrets to Building Successful Brands in a Digital World

The Ad-Free Brand

Discover the keys to long-term business success with The Future of Management by Gary Hamel. This book argues that management innovation is crucial for companies to thrive in today's world, and reveals the steps businesses must take to become serial management innovators. Learn about the challenges that determine competitive success, the toxic effects of traditional management beliefs, and unconventional practices generating breakthrough results. Using examples from companies like Google, IBM, and Whole Foods, this book offers practical and profound insights on how to build your company's "management advantage."

The Future of Management

A middle-of-the-road designer suddenly finds himself captivated by his new office mate, a six-foot scientist with a quirky personality and a passion for exploring the frequency of souls. As their connection deepens, he questions everything he thought he knew about family, career, and the walls he's built to protect himself. Get lost in this charming love story that explores the unexpected sparks that can ignite from an unlikely pairing.

The Frequency of Souls

Discover the secrets to taking your company from good to great through the groundbreaking research conducted by Jim Collins and his team. Delve into the distinguishing characteristics of elite companies that achieved long-term sustained performance and beat the general stock market by seven times. Uncover surprising findings on leadership, simplicity in strategy, discipline, technology, and more. This book will challenge your beliefs about what it takes to transform a company and leave you with a newfound perspective on management strategy and practice.

Why Some Companies Make The Leap and Others Don't

Good To Great

Discover the power of the internet with this informative and practical book. Written by Raphael Sagalyn, The Great American Web Book is your guide to maximizing the potential of this incredible resource. From accessing government resources to staying up-to-date with the latest news, this book has got you covered. Learn how to effectively navigate the web and make it work for you. Get your copy and start exploring the possibilities today!

Treasures of the U.S. Government on the World Wide Web

The Great American Web Book

Learn how to create a unique position in the minds of your prospective customers using this groundbreaking approach outlined in the book. With insightful case studies and witty writing, advertising gurus Ries and Trout explain how to make and position an industry leader or follower, analyze recent trends, and use your current position to your advantage. This revised edition includes significant developments since the original publication. A must-read for anyone in business today.

The Battle for Your Mind

Positioning

This insightful national bestseller by William Strauss and Neil Howe delves into the cyclical nature of American history and how it can be used to predict our future. The authors outline four "turnings," each lasting around twenty years, that have occurred over the past five hundred years. They argue that our past can help us prepare for the coming perilous "Fourth Turning." A must-read for those interested in history and its impact on our collective future.

An American Prophecy - What the Cycles of History Tell Us About America's Next Rendezvous with Destiny

The Fourth Turning

Discover the qualities that define true leadership in On Becoming a Leader by Warren Bennis. With personal anecdotes from Bennis's formative years and insights into successful leaders, this book has been a beacon of inspiration for nearly fifteen years. Updated with current references and a new introduction on the challenges facing leaders today, learn the strategies anyone can apply to become an effective leader in today's chaotic and uncertain world.

On Becoming a Leader

Learn the latest industry insights and techniques for strategic brand management with this comprehensive guide. Packed with practical tips and real-life examples, discover how to make better long-term brand decisions, improve profitability, and analyze successful and unsuccessful brands. Ideal for professionals from brand managers to marketing officers, perfect your day-to-day and long-term brand strategies with this essential resource.

Strategic Brand Management

Learn the secrets of successful branding in A New Brand World. Scott Bedbury, the mastermind behind Nike and Starbucks, shares the principles that propelled these companies to the top of their industries. With anecdotes from his own experiences and case studies from other branding efforts, including Harley-Davidson and Disney, Bedbury offers practical advice for keeping any business on top.

Eight Principles for Achieving Brand Leadership in the Twenty-First Century

A New Brand World

Discover the power of authenticity in business with this groundbreaking book by James H. Gilmore and B. Joseph Pine II. In a world filled with counterfeits and phonies, customers are looking for something real. Learn how to manage customers' perception of authenticity and craft business strategies that truly resonate. Full of real-world examples from a wide array of industries, this book is a must-read for any organization seeking to fulfill consumers' growing desire for authenticity.

What Consumers Really Want

Authenticity

A man named Ed Flannigan moves to Oregon following an Alaskan machinery accident that lost him an arm. Beginning anew, he quickly clashes with New Age colonists, organic farmers, and a bad-tempered guardian angel who inhabits a peach tree. Follow Flannigan's journey in this captivating novel.

Free Fall of Webster Cummings

Revolutionize your marketing and increase profits with The One to One Future. This updated edition includes a User's Guide and step-by-step strategies for businesses to succeed in the Interactive Age. Learn to focus on the share of customer rather than the share of market, collaborate with individual customers, and create relationships through new media channels. Discover how leading-edge companies like MCI, Lexus, and Nissan Canada have already implemented these strategies, and see how they can work for businesses of all sizes.

The One to One Future

Experience a mind-bending thriller as Jason Dessen wakes up to a world that is not his own. Strapped to a gurney and surrounded by strangers, he must navigate a journey more horrifying than he could have ever imagined. Will he ever make it back to the family he loves? Dark Matter is a wondrous and terrifying journey that will challenge Jason to confront the darkest parts of himself.

A Novel

Dark Matter

"Re-imagine!" is a passionate call to arms for the modern business world. This book focuses on how the business climate has changed, and explores radical ways to overcome outdated company values. Discover an aggressive strategy that empowers talent and embraces brand-driven organizations that give everyone a voice.

Re-Imagine! Business Excellence in a Disruptive Age

Discover how the future belongs to creative and holistic "right-brain" thinkers who master six fundamental human abilities. Drawing upon research from around the globe, this book offers essential insights for professional success and personal fulfillment. Enter a new paradigm of innovative thinking that's necessary for tomorrow's world.

Why Right-Brainers Will Rule the Future

A Whole New Mind

A thought-provoking book that delves into ten key trends shaping American society today. With a positive outlook, this book examines how our lives are being restructured and redirected, covering topics such as economics, politics, social issues, and spirituality.

Dark Matter

A Novel

Blake Crouch