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Data Mining Techniques book cover

Data Mining Techniques

For Marketing, Sales, and Customer Relationship Management

Gordon S. Linoff

Discover the latest data mining methods and techniques with this fully updated and revised edition of the leading introductory book on the subject. Learn from unparalleled authors how to solve common business problems such as improving response rates, identifying new customer segments, and estimating credit risk. Covering core techniques like decision trees and neural networks, this book is perfect for anyone looking to harness the power of data mining in their company. With a new technique covered in each chapter and clear explanations, you'll be able to apply these methods immediately to get real results.
Publish Date
2004-04-09T00:00:00.000Z
2004-04-09T00:00:00.000Z
first published in 1997
Goodreads Rating
4.06
ISBN
9780470650936
Recommendations
1
Recommendations
2018-09-02T14:42:36.000Z
If you are just starting your #MachineLearning learning journey, I recommend this as a great beginner’s book: “#DataMining Techniques for Marketing, Sales and Customer Relationship Management” (Third Edition) #BigData #DataScience #AI #DataScientist #CX      source