Fascinate

Discover the power of fascination and how it can influence behavior in this updated and revised guide by award-winning consultant Sally Hogshead. With insights from neurobiology, psychology, and evolutionary anthropology, learn how to make your messages, ideas, and products irresistible to consumers in our limited time and attention culture. Structured around the seven languages of fascination, explore how triggers like power, passion, and prestige can make your offerings more successful. A must-read for anyone looking to capture an audience and drive behavior.