Hit Makers

Discover the hidden secrets to blockbuster success in Hit Makers. Atlantic senior editor Derek Thompson takes you on a magical mystery tour of pop culture blockbusters from the past century. Uncovering the psychology and economics of cultural markets, he debunks sentimental myths about hit-making and reveals enduring truths about what audiences and consumers want. With fascinating insights into everything from Disney's conquering of the world to the accidental launch of rock and roll history, this book is a must-read for anyone interested in the power of attention and the secrets of cultural phenomena.