Monetizing Innovation
How Smart Companies Design the Product Around the Price
Madhavan Ramanujam
Learn how to avoid innovation failure in your company by starting with the price customers will pay, and creating the product for that price. This book presents a process used by Simon-Kucher & Partners to make pricing and marketing the guiding light throughout the product development process. Discover the 4 common red flags: feature shocks, dead on arrivals, minivations, and hidden gems, and how to avoid them. Get ready to innovate and monetize with this insightful guide.
Publish Date
2016-05-02T00:00:00.000Z
2016-05-02T00:00:00.000Z
Goodreads Rating
4.16
ISBN
9781119240860
Recommendations
1
Recommendations
2020-01-21T06:56:43.000Z
@nbashaw Book rec: Monetizing Innovation by @MadhavanSF
Follow rec: @patio11
A good starting heuristic is to regularly ask prospective customers for more $$ until a good fraction of prospects push back.
Also think about pricing relative to how customers perceive the value you create. – source