Peak

Explore how one CEO revitalized his struggling hospitality company by applying psychologist Abraham Maslow's iconic Hierarchy of Needs. Discover how his company overcame economic hardships by focusing on key Relationship Truths with employees, customers, and investors. This book offers part memoir, part theory, and part real world application, providing examples from other companies and offering insights on how to understand motivations in order to build better relationships and develop a profitable corporate culture.