Permission Marketing
Turning Strangers into Friends and Friends into Customers
Seth Godin
"Permission Marketing" is the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Instead of interrupting potential customers, companies can create long-term relationships by offering incentives to accept advertising voluntarily. This book is full of innovative strategies that can help create trust, build brand awareness, and ultimately improve sales.
Publish Date
1999-05-06T00:00:00.000Z
1999-05-06T00:00:00.000Z
first published in 2014
Goodreads Rating
3.92
ISBN
8580001116051
Recommendations
1
Recommendations
No one wants your annoying ass marketing. Get their permission and deliver more than what they expect. – source