Pre-Suasion
A Revolutionary Way to Influence and Persuade
Robert Cialdini
Pre-Suasion by Robert Cialdini reveals the key moment that successful persuaders use to change minds: the moment before delivering a message. Cialdini draws on extensive scientific research to explain how to prepare people to be receptive to a message before they experience it. This book outlines specific techniques for redirecting the audience's attention and priming them to say “yes”. Named a Best Business Book of 2016 by the Financial Times, Pre-Suasion is an essential tool for anyone serious about science-based business strategies.
Publish Date
2016-09-06T00:00:00.000Z
2016-09-06T00:00:00.000Z
Goodreads Rating
4.01
ISBN
9781501109805
Recommendations
4
Recommendations
I just finished reading Pre-Suasion: A Revolutionary Way to Influence and Persuade, or I should say I just finished skimming Pre-Suasion by Robert Cialdini. I don’t think I needed to read the entire book to get the point, but it was still good to read what I did. It’s a great little history book. – source
2019-07-23T00:00:00.000Z
An interesting look at a single topic: what someone encounters beforehand greatly affects the influence of what comes after. Priming. – source2020-08-21T16:35:00.000Z
How #AI can #Nudge Us to Make Better Decisions: by @HarvardBiz
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#BigData #DataScience #MachineLearning #BehaviorAnalytics #PrescriptiveAnalytics
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++See these great books:
—>Nudge:
—>Pre-Suasion: – source