Profit First

Increase your small business profits with this game-changing book that offers a counterintuitive approach to cash management. Instead of following the traditional formula of Sales - Expenses = Profit, serial entrepreneur Mike Michalowicz flips the script with his Profit First system of Sales - Profit = Expenses. Through real-life case studies and practical advice, readers will learn how to simplify accounting, achieve early profitability, and transform their businesses into cash cows. With only four simple principles, Michalowicz's approach will help entrepreneurs make the money they always dreamed of.