Running Lean

Running Lean is the ultimate guide for innovators looking to increase their chances of success. Author Ash Maurya provides a systematic process for quickly vetting product ideas and achieving a "product/market fit" for your business venture. Based on his personal experience, Maurya combines Lean Startup, Customer Development, and bootstrapping methodologies to help you find a problem worth solving, engage with customers throughout the development process, and continually test and improve your product. This book is ideal for CEOs, small business owners, developers and programmers, and anyone interested in starting a successful business project.