The Art of Being Unreasonable

Discover the unorthodox success principles of a billionaire entrepreneur and philanthropist. Eli Broad's "unreasonable thinking" allowed him to amass personal billions, create two Fortune 500 companies, and fund some of the world's greatest contemporary art museums and scientific research institutes. In this book, Broad shares his principles of negotiating, risk-taking, investing, and hiring that have made him a success. Learn from his investing approach to philanthropy that led to scientific breakthroughs and a new contemporary art museum on a university campus. Don't be reasonable like everyone else. Let Eli Broad show you how to be unreasonable and succeed beyond your wildest dreams.