The Attention Merchants
The Epic Scramble to Get Inside Our Heads
Tim Wu
Discover the captivating history behind the commodification of human attention in this fascinating and urgent read. From the birth of advertising to the attention monopolies of Google and Facebook, Tim Wu explores how American business has become dependent on our distracted and unfocused attention. But the fightback has started - find out how new technologies are changing our very nature and how we interact with the world around us. A must-read for anyone feeling "attention challenged" in our modern world.
Publish Date
2016-10-18T00:00:00.000Z
2016-10-18T00:00:00.000Z
Goodreads Rating
4.08
ISBN
9780804170048
Recommendations
1
Recommendations
2018-04-01T12:44:22.000Z
Have to say @superwuster is best business writer there is. Just finished Master Switch , now reading “Attention Merchants”, the best history-in-context-with-rigor-and-intellectual-analysis writer/explainer there is. If I ever write a book, want to write it like Tim Wu. – source