The Brain Audit
Why Customers Buy (and Why They Don't)
Sean D'Souza
"The Brain Audit" explores how customers make decisions and what causes confusion in the decision-making process. This book shows you how to provide the necessary information to customers so they can make informed decisions and feel happy to buy from you. It doesn't rely on persuasion or mind tricks, but rather presents the "seven bags" required for a customer to make a decision in the right sequence. Learn how to get customers to buy without pressure tactics.
Publish Date
2009-08-22T00:00:00.000Z
2009-08-22T00:00:00.000Z
Goodreads Rating
4.48
ISBN
9780473175047
Recommendations
1
Recommendations
2019-11-12T19:30:31.000Z
I’m asked all the time what books I suggest. These are the best of the best. Links to each book are here #marketing #entrepreneur – source