The Great Beanie Baby Bubble
The Amazing Story of How America Lost Its Mind Over a Plush Toy--and the Eccentric Genius Behind It
Zac Bissonnette
Discover the extraordinary story of the Beanie Baby craze that took the world by storm in the 1990s. This book explores how eccentric college dropout Ty Warner became a billionaire in just three years thanks to collectors, and delves into the devastating end of the craze. With hundreds of interviews conducted by the author, including a man who lives with 40,000 Ty products and an imprisoned killer, this book is a fascinating and gripping read for anyone interested in the world of consumer crazes.
Publish Date
2015-03-03T00:00:00.000Z
2015-03-03T00:00:00.000Z
first published in 2014
Goodreads Rating
3.9
ISBN
9781591848004
Recommendations
2
Recommendations
2021-02-23T03:48:00.000Z
At the height of the mania Beanie Babies made up as much as 10% of eBay's revenue
This book by Zac Bissonnette is excellent on crowd psychology, persuasion and sales tactics – source