This Is Marketing

Learn from Seth Godin, the inventor of countless marketing ideas and phrases, about how real marketing is about connection, empathy, and making a difference. In his book, THIS IS MARKETING, he shares his core marketing wisdom, emphasizing that great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Discover how to build trust, speak to your audience's narratives, create and release tension, and give people the tools to achieve their goals. It's time to stop confusing social media metrics with true connections and start making the world a better place through powerful marketing grounded in empathy, generosity, and emotional labor.