Traction

Traction is a must-read for startup founders and employees. The book emphasizes the importance of thinking about traction in the same way as building a product, and offers a framework that has been used by successful companies like Wikipedia, Reddit, and Kayak.com to get traction. The book covers all possible marketing channels for getting traction and outlines which channels will be the key to your growth. The book draws from interviews with numerous successful founders, providing repeatable tactics and strategies used to get traction.