Universal Principles of Design, Revised and Updated

"Universal Principles of Design" is the ultimate cross-disciplinary reference for designers seeking to expand and improve their expertise. With clear explanations and visual examples, this book explores 100 design concepts applied in practice, ranging from the 80/20 rule to storytelling. From marketing campaigns to museum exhibits, this revised and updated edition is the go-to guide for designers, engineers, architects, and students looking to master the principles of design.