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Win Bigly

Persuasion in a World Where Facts Don't Matter

Scott Adams

Discover a new way of understanding one of the most significant shifts in history with this New York Times bestseller. As one of the first public figures to predict Donald Trump's election, "Dilbert" creator Scott Adams recognized the persuasive powers Trump possessed. Win Bigly explores the art of persuasion and how emotional triggers can sway decisions in politics, business, and everyday life. This revised edition includes a bonus chapter that analyzes Trump's tactics with North Korea, Congress, and the NFL protesters. Whether you want to learn how to persuade or resist emotional manipulation, Win Bigly is an insightful guide for navigating any situation.
Publish Date
2017-10-31T00:00:00.000Z
2017-10-31T00:00:00.000Z
Goodreads Rating
3.73
ISBN
9780735219731
Recommendations
1
Recommendations
2020-01-06T17:03:24.000Z
@_KevinAGC Best book on writing persuasively: @ScottAdamsSays "Win Bigly" and @RobertCialdini "Influence".      source