You Should Test That
Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
Chris Goward
Learn how to turn website visitors into customers with the art and science of conversion optimization. This guide helps you fine-tune every aspect of your website, from images to buttons, to create an environment that encourages action. With step-by-step guidance, you'll develop analytics strategies, generate testing ideas, run experiments, and analyze the results. Featuring hands-on exercises and case studies, this book is a must-read for anyone looking to optimize their website for maximum conversion rates.
Publish Date
2013-01-14T00:00:00.000Z
2013-01-14T00:00:00.000Z
first published in 2012
Goodreads Rating
3.92
ISBN
9781118301302
Categories
Recommendations
1
Recommendations
2020-06-25T22:37:00.000Z
What Does A/B Testing Have to do with #MachineLearning? by @HubSpot
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#BigData #DataScience #ABtesting #CX #Personalization #Martech #Adtech #RecSys #AI #DataMining #CMO #DigitalMarketing
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++See this book: – source