Confessions of the Pricing Man
How Price Affects Everything
Hermann Simon
Discover the power of pricing strategy with this insightful book from the world's foremost expert. Learn how to maximize value for both your company and customers, and gain a competitive advantage in any market. With decades of experience and countless stories to share, the author illustrates the complex recipe for pricing success in an engaging and practical narrative. This book will leave you with a new perspective on the role of price in our day-to-day lives, as both consumers and business people.
Fecha de publicación
2015-10-27T00:00:00.000Z
2015-10-27T00:00:00.000Z
Calificación de Goodreads
4.24
ISBN
9783319203997
Categorías
Recomendaciones
2
Recomendaciones
2019-12-21T13:15:36.000Z
@OmarIsmail_io I know of nothing specific but the best book I know on pricing is “Confessions of a Pricing Man.” The great @BluegrassCap told me about the book. – fuente2020-01-15T04:07:28.000Z
@BluegrassCap Great book. Monetizing Innovation by @madhavansf is excellent, too. – fuente