Game Thinking

Game Thinking by Amy Jo Kim is a groundbreaking book that reveals the secret to crafting products that people love and keep loving. By focusing on the "superfans" hidden in your audience, and using techniques from the fast-moving games industry, Kim teaches entrepreneurs how to develop "impossible to put down" products. With five powerful strategies, you can accelerate innovation, keep customers engaged, and plot your development path with the Game Thinking roadmap. This book is a must-read for anyone looking to innovate smarter and build successful products.