Invisible Influence

Discover the subtle and secret influences that affect your decisions and behaviors in a fascinating, informative and engaging book. Without realizing it, other people's behavior has a huge impact on everything we do, from what we buy to the careers we choose. The bestselling author, Jonah Berger, personalizes research to real life in surprising ways, allowing readers to gain insight into the moving parts of a mysterious machine. With this knowledge, you can learn how to exercise more control over your own behavior and resist or embrace social influence.