Loonshots

Loonshots is a fascinating read that explores the mysteries of group behavior and how it affects the success of companies, teams and even empires. Safi Bahcall, a physicist and entrepreneur, draws on the science of phase transitions to reveal why groups suddenly reject radical new ideas that were once embraced. Using intriguing examples and stories of geniuses, thieves, and reigns, Loonshots distills important insights and provides valuable lessons for visionaries, entrepreneurs, and creatives.