Methods of Persuasion

Discover the secrets of subconscious influence in Methods of Persuasion. Through principles from cognitive psychology, the author developed a powerful 7-step process that teaches readers how to influence people's thoughts, emotions, and behavior in any situation. Drawing from academic research, you'll learn how to mold perception, trigger social pressure, and sustain compliance with the acronym METHODS. Whether you're in sales or want to influence others in your personal life, this book offers actionable tips and tricks to master the art of persuasion.