SPIN® -Selling
Neil Rackham
Discover the truth about selling high-value products or services in this groundbreaking book. Based on over a decade of research across 23 countries, the author dispels common myths about closing, product descriptions, objection handling, and questioning techniques. Learn about the SPIN-selling method and how it can transform your sales process with Situation questions, Problem questions, Implication questions, and Need-payoff questions.
Fecha de publicación
1988-05-01T00:00:00.000Z
1988-05-01T00:00:00.000Z
Calificación de Goodreads
3.99
ISBN
0352099390877
Categorías
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