The Conquest of Cool

Uncover the untold revolution that shook American business during the 1960s with this fascinating and revealing study by Thomas Frank. Discover how the counterculture was joined by unlikely allies such as the advertising industry and men's clothing business. Frank makes an ironclad case for how the advertising industry turned revolution into a rallying cry to buy more stuff before the actual counterculture even emerged. With his unique perspective, Frank helps readers understand why Americans have increasingly confused gentility with conformity, irony with protest, and an extended middle finger with a populist manifesto. This analysis of advertising in the era is an invaluable argument for anyone who has ever scoffed at hand-me-down counterculture from the '60s.