The Entrepreneur's Guide to Customer Development

This guide is a "must-read" for startups and stakeholders alike. It offers a four-step framework for discovering and validating customers, building a Minimum Viable Product, finding product-market fit, and establishing a sales and marketing roadmap. With detailed concept definitions, step-by-step approaches, case studies, and worksheets, this guide is accessible to marketing professionals, engineers, startup founders, VCs, angels, and anyone else involved in building scalable startups. Affectionately known as the "CustDev book," it serves as course text for startup classes at universities worldwide.