The One to One Future

Revolutionize your marketing and increase profits with The One to One Future. This updated edition includes a User's Guide and step-by-step strategies for businesses to succeed in the Interactive Age. Learn to focus on the share of customer rather than the share of market, collaborate with individual customers, and create relationships through new media channels. Discover how leading-edge companies like MCI, Lexus, and Nissan Canada have already implemented these strategies, and see how they can work for businesses of all sizes.