The Origin and Evolution of New Businesses

Explore the mysteries of entrepreneurship with this landmark study that integrates over a decade of intensive research and modern business and economic theories. Discover a comprehensive framework that offers new and penetrating insights into the humble improvisation typical of successful ventures, which often begins with small, uncertain opportunities, without the backing of substantial venture capital, market research, or breakthrough technologies. Learn why coping with ambiguity and surprises, face-to-face selling, and making do with second-tier employees is more important than foresight, deal-making, or recruiting top-notch teams. This book is essential for entrepreneurs, executives, and scholars alike.