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Bill Rasmussen

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William F. Rasmussen, also known as Bill Rasmussen is an American sports director, and one of the founders of ESPN, along with Scott Rasmussen and Ed Egan. Rasmussen served as the first president and CEO of ESPN. ESPN was founded on July 14, 1978, and was launched on September 7, 1979.
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The Coldest Winter
America and the Korean War
David Halberstam - 2007-09-25
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A masterful and thrilling narrative on the pivotal moment in American history: The Korean War. The Coldest Winter gives vivid and nuanced portraits of major figures such as Eisenhower, Truman, Kim, and Mao, while chronicling crucial battles with reportage of the highest order. With a focus on the extraordinary courage and resolve of those bearing the burden, this contemporary history is a lasting testament to the heroism of fighting men and one of the greatest journalists and historians of our time.
Bill Rasmussen
One that I would recommend.      source