Michael Goldberg

This guide is a must-read for direct salespeople and financial professionals struggling to secure face-to-face appointments in today's digital world. With smartphones, email, and social media, traditional communication methods have changed. This book offers practical tips on how to interplay the digital, vocal, and personal aspects of prospecting, adapt marketing to today's tech-savvy world, and create more effective networking strategies. From getting new prospects to pick up the phone to cloning your favorite clients, Modern Appointment Setting is the ultimate resource for sales success.