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Discover the importance of branding in the world of business with this guide. The CEO's responsibility and number one priority, the brand impacts the company's sales costs, capital, and media. Learn how to stand out from competitors and be unique, rather than blending into the white noise of me-too competition. With Be Unique or Be Ignored as the central theme, this guide emphasizes the need for a clear value proposition that customers can understand in just 15 seconds. Don't let your company be ignored - learn how to make your brand stand out.