The Ad-Free Brand

Create a powerful brand without breaking the bank. The Ad-Free Brand shows how to use low-cost digital tools and strategic practices to build a brand with passionate followers. Written by Chris Grams, who helped build Red Hat’s billion-dollar global brand, this book integrates traditional brand positioning concepts with modern digital strategies. Discover new and collaborative ways to uncover, communicate, and evolve your brand position while embedding it in organizational culture. This step-by-step guide will help you build a winning brand on a tight budget.