After Steve
How Apple Became a Trillion-Dollar Company and Lost Its Soul
Tripp Mickle
This book delves into the untold story of what happened at Apple after the passing of Steve Jobs. Tripp Mickle follows the company's top lieutenants, Jony Ive and Tim Cook, and how their differing personalities led to Apple losing its innovative spirit. While Jony designed the products that made Apple a household name, Tim skyrocketed the company's revenue growth through maximizing margins. The book showcases how Apple lost its soul in its pursuit of operational excellence, and is based on conversations with 200 current and former Apple executives and key figures like Anna Wintour.
Дата публикации
2022-05-03T00:00:00.000Z
2022-05-03T00:00:00.000Z
Рейтинг Goodreads
4.1
ISBN
9780063009813
Рекомендации
3
Рекомендации
2022-05-20T18:21:18.000Z
To me this book is story of American business in the last decade: Tim Cook by all Wall Street metrics is a great CEO...ballooned stock price, increased revenue, slashed margin, expand services etc
But Apple hasn't shipped a truly revolutionary product since Jobs died... – источник2022-04-28T13:20:00.000Z
Great book by @trippmickle, #Apple reporter at @nytimes
A page-turner that would interest creatives, business managers & anyone who has an iPhone – источник2022-05-28T19:04:54.000Z
If you’re a founder or an executive, this is a must read.
It’s a book about the moves Apple made after Steve Jobs. Couldn’t put it down. – источник