Choices, Values, and Frames

Explore a groundbreaking alternative framework to classical utility theory in Choices, Values, and Frames. This book challenges traditional theories with prospect theory and examines its extensions and applications to diverse economic phenomena and consumer behavior. Discover how framing effects and preferences are constructed in context through new approaches to the standard view of choice-based utility. Editors provide new chapters and a preface to add context to this collection of papers published in diverse academic journals.