Competition Demystified
A Radically Simplified Approach to Business Strategy
Bruce C. Greenwald
"Competition Demystified" by Bruce C. Greenwald presents a groundbreaking new theory for understanding competition in any market. Instead of Michael Porter's complex five-force model, Greenwald simplifies the analysis to focus on one essential factor: barriers to entry. Using game theory and examples from various industries, Greenwald shows how companies can erect strong barriers to entry and achieve stability through bargaining and cooperation. This indispensable guide is perfect for executives and planners seeking to exploit competitive advantage and achieve exceptional profits.
Дата публикации
2005-08-18T00:00:00.000Z
2005-08-18T00:00:00.000Z
Рейтинг Goodreads
4.32
ISBN
9781591841807
Категории
Рекомендации
2
Рекомендации
2022-06-01T12:24:10.000Z
7/ Also in the 1990s, Bruce Greenwald @CenterDodd starting teaching The Economics of Strategic Behavior @Columbia_Biz. Much of this course is captured in the book, Competition Demystified. The book has a lot of useful techniques. – источник