Dealing with Darwin

Learn how to adapt and differentiate your established business in today's economic ecosystem with this guide by Geoffrey Moore. Drawing from over 100 real-world examples and a full-length case study based on his access to Cisco Systems, Moore shows companies how to meet today's Darwinian challenges and avoid declining performance and eventual extinction. He offers strategies for choosing the right innovation approach and overcoming internal resistance, as well as demonstrating how innovations in execution can help boost productivity in any market. For businesses competing in today's cutthroat economy, this groundbreaking guide shows how to not only survive but thrive.