The Brussels Effect

"The Brussels Effect" argues that despite being perceived as a declining power on the world stage, the European Union remains an influential superpower that shapes the world in its image through regulations that elevate standards worldwide. The book explores how the EU has acquired such power, why multinational companies use EU standards as global standards, and why the EU's role as the world's regulator is likely to outlive its gradual economic decline, extending its influence long into the future.