The Crux

Discover a paradigm-busting theory for doing strategy in this acclaimed business book. Rather than focusing on goals, author Richard P. Rumelt advocates for pinpointing the crux of a pivotal challenge and taking decisive, coherent action to overcome it. Through vivid storytelling, from Elon Musk's success with SpaceX to the American military's battle strategy, Rumelt defines the essence of the strategist's skill and illustrates the power of creating an effective response to understand the crux and achieve a breakthrough. A must-read for leaders in any industry.